About Us

We’re a band of ingredient readers and high-standard bearers.

Who is Sun & Earth?

We celebrate subtlety over loud scents and louder packaging. We believe everyone should have access to bio-based products that truly work. It’s what motivates us to continue seeking better ways to clean with simpler, safer, and more powerful ingredients. Customers have trusted Sun & Earth for over 30 years, and yet we feel like we’re just getting started.   

sun and earth product line up

second chance company logo

A second-chance company

With every purchase, you are helping create jobs for people who need a second chance.
Sun & Earth’s Second Chance Employment program gives people who are hard-to-hire a second chance to overcome their past mistakes and find success.

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Real is our filter.

More than 77% of our ingredients come from a place we all love: the outdoors. Each product is carefully calibrated to include only what’s needed for powerful cleaning, and nothing else. You shouldn’t need a chemistry degree to understand what’s in your household cleaners. That’s why we clearly explain every ingredient we put into Sun & Earth products.

all natural ingredients

Performance is our goal.

You shouldn’t have to choose products that are either safe OR effective. And you certainly shouldn’t feel guilty for making a choice to spend money wisely. (After all, many bio-based products fail to live up to your expectations.) Safe and effective co-exist in Sun & Earth’s products. We focus on selecting powerful ingredients that perform, and have them tested by a third party to demonstrate that they are as effective or better than leading national brands. Our all-natural discoveries lead to a satisfying clean for laundry, floors, fabrics, and more.

Father and child playing at home

Our Mission

In an industry packed with chemicals, Sun & Earth wants to create powerful plant-based cleaning products—
safe for people, pets, and the planet. So hard-working people like you have products they can trust and be proud to use. We’re continually searching for breakthrough ingredients and ways to fill gaps in safe household cleaning products.

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